Standout projects that showcase Brad’s creativity, innovation, and dedication to producing world-class events.
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PROJECT NAME:
The Queensland Holocaust Museum
PROJECT DATES:
Nov 2022 - July 2023
PROJECT OVERVIEW:
Designed to engage all ages, the Queensland Holocaust Museum was the first of its kind in Queensland and presented a reimagined approach to Holocaust education.
Experience Design:
Utilising cutting-edge technologies such as Augmented Reality (AR) and Artificial Intelligence (AI), we’ve crafted an experience that deeply engages and interacts with visitors, surpassing traditional museum displays. The AR features enable visitors to visualise historical events and personal stories in their real-world environment, while AI technology personalises the visitor experience, adapting exhibits to individual learning preferences. The museum also showcases a poignant ‘Butterfly’ memorial wall and shares powerful stories from Holocaust survivors now living in Queensland, offering a moving and inspiring journey against intolerance and for multiculturalism.
Globally Recognised:
In 2024, the museum’s innovative approach was celebrated on the global stage, winning Gold and Silver at the prestigious Global Eventex Awards. Further recognition came with ALIVE being named Corporate Event Management Company of the Year at the 2024 Australian Event Awards. Judges commended our groundbreaking work with the Queensland Holocaust Museum, highlighting our trailblazing event innovation and cultural engagement.
Brad's Role:
As Executive Producer and General Manager at ALIVE Events Agency during this period, Brad was pivotal in orchestrating both the creative vision and operational execution of this landmark project in Brisbane.
For more information, visit: hmq.org.au
PROJECT NAME:
Harry Potter, A Yule Ball Celebration
Harry Potter, A Yule Ball Celebration
PROJECT DATES:
Jan - Sept 2023
PROJECT OVERVIEW:
Step into the magic of the Wizarding World with Harry Potter: A Yule Ball Celebration, an immersive theatre experience celebrating the iconic Yule Ball scene. Held at the historic Paddington Town Hall in Sydney, this spellbinding event brought the festive elegance of the Wizarding World to life for fans of all ages.
Event Design:
Paddington Town Hall was transformed into a stunning winter wonderland inspired by the Great Hall, complete with enchanting decorations and immersive set designs. The production leveraged a meticulously crafted imported set and production bibles to recreate the magical atmosphere. Guests enjoyed live performances, interactive activities like learning the Yule Ball dance, and indulged in Wizarding World-inspired food and drinks, including the famed Butterbeer™. The activation also featured a Yule Ball market, offering everything from wands to robes and other magical merchandise.
A global sensation
Following successful tours in cities such as Milan, Montreal, Houston, and Mexico City, Sydney became the next stop for this beloved experience, running for 10 weeks from July 7 to September 10, 2023. Guests were invited to dress in their best Wizarding World attire and partake in an unforgettable night of magic, music, and festivities.
Highlights:
✨ Spellbinding Performances: Energetic live shows brought the magic of the Wizarding World to life.
❄️ Winter Wonderland Decor: Mesmerising designs transformed the venue into a breathtaking Yule Ball setting.
💃Interactive Experiences: Guests join Hogwarts house challenges, learn dances, and immerse themselves
🔮Themed Market: A curated selection of magical merchandise
🍺Delicious Offerings: Themed food and beverages, including Butterbeer™, completed the magical experience.
Brad’s Role:
As Executive Producer, Brad worked closely with Fever to adapt, cast, and oversee the production of this immersive show. From creative development to operational execution, Brad led the transformation of Paddington Town Hall into a vibrant immersive theatre environment, delivering an unforgettable experience for fans.
For more details, visit: Harry Potter: A Yule Ball Celebration.
Check back for updates on more exciting and notable projects
Check back for updates on more exciting and notable projects
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